Experimentation

Many companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused...

It's too often misused and misunderstood.

A process called choice mapping helps you apply constraints that can uncover novel solutions to problems.

The approach, once used primarily in product design, is now infusing corporate culture.

Encourage your team to embrace mistakes.

On the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […]

Understanding customer demand leads to innovation.

Anyone can innovate if given the opportunity and the support.

Challenge teams to continue building on successful experiments.

It takes more than good tools. It takes a complete change of attitude.

Ten steps to craft actionable insights amid soul-crushing uncertainty.

The six-month experiment reversed managers' opinions on hybrid work - and offers three important lessons.

Should you go all in, or take a more measured approach?

Many Western multinationals expect to find most of their future growth in emerging economies. But they have frequently struggled to exploit the opportunity,...

Mental tools to help you master new skills

In a recent study of European start-ups, one technique consistently boosted performance: the scientific method, a centuries-old discipline of formulating,...

Plus strategies for driving transformative growth in 2023.

You don’t have to be a Silicon Valley startup to innovate like one.

Make sure your experiments recognize customers’ varying needs.

Three tips for leaders.

Strategies that successful career changers use--and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling...

Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed:...

Anyone can think more creatively and unlock innovation. Creativity is the key to innovation, but too many projects and teams are organized in ways that...

This case describes how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses...

In an effort to save his business, Paul Marciano, the owner of Italian family restaurant Maria's Ristorante, runs a number of experiments focused on improving...

Case Supplement for Case SMU948

This abridged case, the third in a series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), describes two waves of...

The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available...

DPC Dash Ltd. (DPC Dash) (达势股份有限公司) (SEHK: 1405) was the exclusive master franchisee for Domino's Pizza in mainland China, Hong Kong, and Macau. In 2010,...

This exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate...

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India's largest fast-moving consumer goods (FMCG) firm, is wondering what to do about...

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping...

Organizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings...

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and...

Examines how successful companies can "jump to the next S-curve" through an analogy to the life's work of Miles Davis, especially his paradigm-shattering...

In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial...

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the...

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart...

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of...

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business...

Many companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused...

To lead innovation, you have to embrace experimentation – and mistakes.

It's too often misused and misunderstood.

A process called choice mapping helps you apply constraints that can uncover novel solutions to problems.

The approach, once used primarily in product design, is now infusing corporate culture.

Encourage your team to embrace mistakes.

On the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […]

Understanding customer demand leads to innovation.

Strategies that successful career changers use--and how to make them work for you. Nearly all of us have entertained the notion of changing careers. Feeling...

Anyone can innovate if given the opportunity and the support.