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Designing the Best Strategy for Your Next Global Product Rollout
Product launches Digital ArticleShould you go all in, or take a more measured approach? -
Where Most New Product Launches (But Not Apple’s) Go Wrong
Innovation Digital ArticleWith all the commotion about the Apple iPad heading into the Easter weekend, you’d have thought it was the second coming. (Certainly its arrival was greeted with some throwing down of palms.) But while most of the buzz was about the coolness of its design and the game-changing nature of its functionality, not many analysts […] -
4 Things Your Innovation Efforts Shouldn't Focus On
Innovation & Entrepreneurship Digital ArticleBeware strategic inertia. -
How Xiaomi Beats Apple at Product Launches
Innovation & Leadership Digital ArticleNot all companies can afford to keep secrets. -
Designing a Great Early-User Program
Sales & Marketing Digital ArticleA guide to getting the most from your product's early adopters. -
Why Most Product Launches Fail
Product launches Magazine ArticleGetting attention for a new offering is a big challenge. Five causes of flops—and how to avoid them -
Innovating for Cash
Technology & Operations Magazine ArticleReprint: R0309E Despite companies' almost fanatical worship of innovation, most new products don't generate money. That's because executives don't realize... -
4 Tips for Launching Minimum Viable Products Inside Big Companies
Entrepreneurial management Digital ArticleYou have to act like a real startup. -
Start-ups: Before You Launch Your Product, Start With a Service
Innovation & Leadership Digital ArticleThese companies provide a model for bootstrapping entrepreneurs. -
Think You Have a Great Idea? Ask These 6 Questions to Gain Perspective.
Corporate strategy Digital ArticleYou might not be seeing potential hurdles. -
What Did 2020 Do to Retail?
Strategy & Execution Digital ArticleCovid will have a long-lasting impact on the industry. -
Finding the Perfect Pace for Product Launches
Sales & Marketing Magazine ArticleWhat's the optimal number of new products to launch in a given time frame? Does it matter whether the launches are spread out or bunched together, and... -
The Best Way to Name Your Product 2.0
Sales & Marketing Magazine ArticleAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the... -
Should You Launch Products During a Recession?
Sales & Marketing Magazine ArticleEconomic downturns are frightening. Consumers curb spending, companies cut costs, and we all wait anxiously for the economy to recover. In such a climate,... -
10 Tactics for Launching a Product Using Social Media
Marketing Digital ArticleGet customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more. -
Innovating on the Cheap
Innovation & Entrepreneurship Magazine ArticleNo investment in innovation is ever a sure bet. Typically, innovation success rates are low, and returns are slow to materialize-if they're generated... -
3 Reasons Subscription Services Fail
Psychology Digital ArticleSuccess isn’t just about recurring revenue — it’s about creating habits. -
Too Soon to IPO? (HBR Case Study)
Innovation & Entrepreneurship Magazine ArticleFour years ago, Diane Ashton and Sundeep Lal were working together at MIT on a titanium extraction project. Durable and highly heat resistant, titanium... -
Using Experiments to Launch New Products
Experimentation Digital ArticleFour ways to do it well. -
Corporate Imagination and Expeditionary Marketing
Sales & Marketing Magazine ArticleIn the 1990s, competitive success will come from building and dominating fundamentally new markets. Core competencies are one prerequisite for creating...
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Millennial Net
Innovation & Entrepreneurship Case Study11.95View Details Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was... -
Developing Products on Internet Time: A Process Design Exercise
Technology & Operations Case Study8.95View Details This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by... -
Marketing James Patterson
Sales & Marketing Case Study11.95View Details Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses... -
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Sales & Marketing Case Study11.95View Details Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette... -
Eli Lilly: Developing Cymbalta
Sales & Marketing Case Study11.95View Details Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant... -
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth
Sales & Marketing Case Study8.95View Details Shelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas,... -
InvestorSoft
Sales & Marketing Case Study11.95View Details InvestorSoft is preparing to launch its one and only product, a subscription-based software service that will make it convenient and economical for companies... -
The Tata Nano: What Went Wrong?
Global Business Case Study11.95View Details In 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian... -
Pintura Corporation: The Lena Launch Decision
Sales & Marketing Case Study8.95View Details A maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed... -
An Introduction to AI for Text Mining: A Companion to the Evisort Case
Technology & Operations Case Study8.95View Details AI-driven text mining, a relatively new business analytics tool, allows users to unlock troves of information contained in documents and make them searchable... -
Hasbro Games: POX (A)
Sales & Marketing Case Study11.95View Details Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign,... -
Biopure Corp.
Sales & Marketing Case Study11.95View Details It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval... -
Perdue Farms, Incorporated
Sales & Marketing Case Study11.95View Details Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is... -
Brocade: Launching the Multiprotocol Router
Sales & Marketing Case Study11.95View Details Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has... -
Barco Projection Systems (A): Worldwide Niche Marketing
Sales & Marketing Case Study11.95View Details Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial... -
Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Sales & Marketing Case Study8.95View Details Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand... -
Index
Sales & Marketing Case Study11.95View Details In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company's direction as... -
The Business of Pain: Johnson & Johnson and the Promise of Opioids
Leadership & Managing People Case Study11.95View Details This case is designed to provide an engrossing overview of stakeholder capitalism through a vigorous discussion of the conflicts that can arise when trying... -
Optical Distortion, Inc. (A)
Sales & Marketing Case Study11.95View Details A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including... -
Eveready: Taking on the Indian Consumer-Appliance Market
Leadership & Managing People Case Study11.95View Details In March 2016, Eveready Industries India Limited (Eveready) announced its intention to venture into the consumer-appliance segment. Eveready was the market...
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Millennial Net
Innovation & Entrepreneurship Case Study11.95View Details Millennial Net created self-organizing, ultra-low-power, wireless sensor networks, a space that was getting a lot of attention in 2004. The company was... -
Developing Products on Internet Time: A Process Design Exercise
Technology & Operations Case Study8.95View Details This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by... -
Marketing James Patterson
Sales & Marketing Case Study11.95View Details Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses... -
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Sales & Marketing Case Study11.95View Details Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette... -
Eli Lilly: Developing Cymbalta
Sales & Marketing Case Study11.95View Details Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant... -
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth
Sales & Marketing Case Study8.95View Details Shelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas,... -
InvestorSoft
Sales & Marketing Case Study11.95View Details InvestorSoft is preparing to launch its one and only product, a subscription-based software service that will make it convenient and economical for companies... -
The Tata Nano: What Went Wrong?
Global Business Case Study11.95View Details In 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian... -
Designing the Best Strategy for Your Next Global Product Rollout
Product launches Digital ArticleShould you go all in, or take a more measured approach? -
Pintura Corporation: The Lena Launch Decision
Sales & Marketing Case Study8.95View Details A maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed...