Corporate communications

Talent management matters most when organizations tend to it least.

A step-by-step guide

The country’s recent reforms don’t go nearly far enough.

Prioritizing action over consideration often leads to unethical behavior.

CEO activism has entered the mainstream.

Advice for navigating a contentious climate.

A flurry of news can be very distracting.

When and how to tell people what’s happening.

With practice, you can deliver difficult news effectively and compassionately.

Don't just go back to the old command-and-control approach.

Empowered employees could prevent these disasters.

It’s the best way to show consumers that you practice what you preach.

Know your employer brand.

Edward Bernays, the “father of public relations,” once defined PR as “a program of action to earn public understanding and acceptance.” If that is the case today, the CEOs of the Big 3 automakers remain challenged on both aspects. Having taken private jets to their first round of testimony, they came off as both unprepared […]

When Ken Deaver, CEO of Fairway Electric, promoted me to vice president of the nuclear division, I was on top of the world. Now, just a month later, it feels like the world’s on top of me. I’m used to having a team to share the problems, but now I’m on my own. At least […]

The last time the CEOs of the big three US auto makers went to congress to justify their bailout request, things didn’t go so well. Congress was torn on whether to green light billions in new funding, public sentiment was mixed at best, leading economic pundits such as Mitt Romney were publicly declaring bankruptcy as […]

Yes, you can perfect your posts.

Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes.

A number of years ago some enterprising deal makers at GE Capital proposed a series of transactions that would provide financing for a chain of funeral...

The news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize...