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3 Strategies to Earn Consumer Trust in Email Marketing
Sales & Marketing Digital ArticlePeople prefer a personalized message - but are also skeptical of how companies use their data. Here's how to thread the needle. -
What Was Privacy?
Organizational Development Magazine ArticleWhy is that question in the past tense? Because individuals can no longer feel confident that the details of their lives - from identifying numbers to... -
New Laws on Data Privacy and Security Are Coming. Is Your Company Ready?
Gestión de seguridad de la información Digital ArticleThe consequences of weak security are about to go way beyond bad PR. -
Balancing "We" and "Me": The Best Collaborative Spaces Also Support Solitude
Technology & Operations Magazine ArticleThe open office is the dominant form of workspace design for good reason: It fosters collaboration, promotes learning, and nurtures strong culture. But... -
Do You Care About Privacy as Much as Your Customers Do?
Analytics and data science Digital ArticleIf you don’t protect your users’ data, they’ll find a company who will. -
Data Privacy Rules Are Changing. How Can Marketers Keep Up?
Analytics and data science Digital ArticleAnalytics and automation technologies make it easier than you might expect. -
The Data Economy Is a Barter Economy
Technology & Operations Digital ArticleThe internet runs on trading personal data for free services - and we can't figure out if it's a fair trade until we acknowledge that. -
Ads That Don't Overstep
Sales & Marketing Magazine ArticleData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies... -
Research: A Strong Privacy Policy Can Save Your Company Millions
Sales & Marketing Digital ArticleHere are the Fortune 100 companies with the best and worst policies. -
The Sweet Spot Between Privacy and Transparency
Ethan Bernstein, assistant professor at Harvard Business School, on how to boost productivity within an open work environment. -
Preparing for a Pandemic
Leadership & Managing People Magazine ArticleThis month, all of Harvard Business Review's Forethought contributions address avian influenza, its potential to become a pandemic, and the red flags... -
Understanding Your NDA (and When It Can Be Broken)
Business law and ethics Digital ArticleNon-disclosure agreements that restrict your ability to report misconduct to the government are illegal in the U.S. -
How to Capitalize on Generative AI
Technology & Operations SpotlightBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new... -
To Protect Consumer Data, Don't Do Everything on the Cloud
Technology & Operations Digital ArticleEdge computing can often deliver the same results with less risk. -
How GDPR Changed European Companies’ Tech Stacks
Digital transformation Digital ArticleResearchers studied 400 e-commerce firms to understand how they balanced efficiency and compliance. -
Stop Screening Job Candidates' Social Media
Organizational Development Magazine ArticleStick to evidence-based recruiting. -
Your Data Literacy Depends on Understanding the Types of Data and How They're Captured
Technology & Operations Digital ArticleNontechnical people need to speak the language too. -
What's Your Gen AI Strategy?
Management Digital ArticleArtificial intelligence is arguably one of our generation's most transformative technological advancements, and its applications in business are wide-ranging... -
Bring Human Values to AI
Technology & Operations Magazine ArticleWhen it launched GPT-4, in March 2023, OpenAI touted its superiority to its already impressive predecessor, saying the new version was better in terms... -
How to Monitor Your Employees - While Respecting Their Privacy
Leadership & Managing People Digital ArticleFirst, ask yourself whether it's really necessary.
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ChoicePoint (B)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
ChoicePoint Inc. and the Personal Data Industry
Technology & Operations Case Study11.95View Details In 2005, Derek V. Smith, CEO of ChoicePoint, Inc., a leader in the personal data industry, was facing some difficult strategic challenges. Under his watch,... -
Avalon Information Services, Inc.
Sales & Marketing Case Study11.95View Details The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the... -
Digital for Good: Raising Kids to Thrive in an Online World
28.00View Details Kids deserve a better digital future. Help them create it. When it comes to raising children in a digital world, every parent feels underprepared and... -
Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (B)
Management Case Study5.00View Details This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.... -
Algorithmic Bias in Marketing
Sales & Marketing Case Study8.95View Details This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples... -
ZOMOZOMO: From Platform Operator to Provider
{{MajorSubject}} Case Study11.95View Details Founded in September 2016 and based in Beijing, China, ZOMOZOMO primarily conducted business through its gamified freelancers' platform, where designers'... -
The Battle Over the Clinton Health Care Proposal
Leadership & Managing People Case Study11.95View Details This case provides a succinct account of the high profile failure of the Clinton Administration's initiative to reorganize the US health care and health... -
Ubiquitous Surveillance (B)
Organizational Development Case Study5.00View Details This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.... -
Sidewalk Labs: Privacy in a City Built from the Internet Up
Innovation & Entrepreneurship Case Study11.95View Details By the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit "Ask Me Anything" session in January 2018, he had only nine months remaining to... -
Cancun, Mexico: Water and Wastewater Privatization (Sequel)
Leadership & Managing People Case Study5.00View Details The sequel describes the ensuing changes to the concession contract and regulatory oversight structure, and the return of operational control to the private... -
Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (A)
Management Case Study11.95View Details This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.... -
Cancun, Mexico: Water System Privatization
Leadership & Managing People Case Study11.95View Details This case focuses on the privatization of water and sanitation services in the city of Cancún, Mexico. Cancún's growth from a small fishing village in... -
Facebook: Hard Questions (A)
Leadership & Managing People Case Study11.95View Details In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine... -
The UK National Identity Card
Leadership & Managing People Case Study11.95View Details During the period 2002-2010 the UK government of the time attempted to relate the rights and entitlements of citizenship with a standard identifier for... -
Ethical Machines: Your Concise Guide to Totally Unbiased, Transparent, and Respectful AI
30.00View Details What will you do when your AI misbehaves? The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates... -
Aadhaar: India's Big Experiment with Unique Identification (A)
Technology & Operations Case Study11.95View Details Many people take identity for granted, confident that they can prove they are who they say they are by using a driver's license or other ID card. For... -
Facebook: A Business Model Under Attack
Strategy & Execution Case Study11.95View Details By 2019, Facebook Inc.'s (Facebook's), popular social media and social networking service (known as Facebook) that launched in 2004, had emerged as one... -
Yahoo! and Customer Privacy (A)
Global Business Case Study11.95View Details This case explores the larger context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as... -
SF Express: Data Wars
Technology & Operations Case Study11.95View Details SF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved...
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ChoicePoint (B)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
ChoicePoint Inc. and the Personal Data Industry
Technology & Operations Case Study11.95View Details In 2005, Derek V. Smith, CEO of ChoicePoint, Inc., a leader in the personal data industry, was facing some difficult strategic challenges. Under his watch,... -
Avalon Information Services, Inc.
Sales & Marketing Case Study11.95View Details The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the... -
For Your Eyes Only: U.S. Technology Companies, Sovereign States, and the Battle Over Data Protection
Technology & Operations Digital ArticleWho owns an individual's electronic communications data, who should have access to it, and what can be done with it? The battle of privacy versus security... -
3 Strategies to Earn Consumer Trust in Email Marketing
Sales & Marketing Digital ArticlePeople prefer a personalized message - but are also skeptical of how companies use their data. Here's how to thread the needle. -
The Value of Protecting Privacy
Technology & Operations Digital ArticleNew technologies arrive at a blistering pace and existing technologies become more ubiquitous by the day. Technology is so deeply embedded in daily lives... -
Ethics Hold the Key to Network Contradictions
Leadership & Managing People Digital ArticleToday's Internet-based world has certainly made it easier for companies to acquire, store, and transmit detailed information like never before. But with... -
What Was Privacy?
Organizational Development Magazine ArticleWhy is that question in the past tense? Because individuals can no longer feel confident that the details of their lives - from identifying numbers to... -
Digital for Good: Raising Kids to Thrive in an Online World
28.00View Details Kids deserve a better digital future. Help them create it. When it comes to raising children in a digital world, every parent feels underprepared and... -
New Laws on Data Privacy and Security Are Coming. Is Your Company Ready?
Gestión de seguridad de la información Digital ArticleThe consequences of weak security are about to go way beyond bad PR.
