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Persuasion

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  • How to Pitch a Brilliant Idea

    Communication Magazine Article
    • Kimberly D Elsbach
    Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths...
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    • Buy Copies
    • From the September 2003 Issue
  • Get the Boss to Buy In

    Leadership & Managing People Magazine Article
    • Susan J. Ashford
    • James R. Detert
    For organizations to prosper, managers in the middle ranks must feel empowered to identify and promote the need for change. People at this level gather...
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    • From the January–February 2015 Issue
  • Authentic Presentations Take Practice

    Leadership & Managing People Digital Article
    • Nancy Duarte
    Audiences will trust you if you're open, sincere, and comfortable.
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    • November 28, 2012
  • Data Science and the Art of Persuasion

    Strategy & Execution Magazine Article
    • Scott Berinato
    Despite heavy investments to acquire talented data scientists and take advantage of the analytics boom, many companies have been disappointed in the results....
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    • From the January–February 2019 Issue
  • 6 Pitching Techniques to Use When Budgets Are Tight

    Communication Digital Article
    • Allison Shapira
    How to persuade a client or senior executive to spend their limited resources.
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    • May 26, 2023
  • The Power and Perils of Puffery

    Sales & Marketing Digital Article
    • Scott Berinato
    This is a powerhouse blog entry, one of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed...
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    • May 11, 2010
  • How to Give a Killer Presentation

    Communication Magazine Article
    • Chris Anderson
    For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED's curator,...
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    • From the June 2013 Issue
  • Turn Your Boss Into a Sponsor

    Managing up Digital Article
    • Jovina Ang
    They know you and your work more than any other leader.
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    • August 29, 2023
  • Lead from the Heart

    Leadership & Managing People Magazine Article
    • Gail McGovern
    The president and CEO of the American Red Cross talks about changing its organizational structure, making processes more collaborative, and learning the...
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    • From the March 2014 Issue
  • Change Through Persuasion

    Leadership & Managing People Magazine Article
    • David A. Garvin
    • Michael A. Roberto
    Faced with the need for a massive change, most managers respond predictably. They revamp the organization's strategy, shift around staff, and root out...
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    • From the February 2005 Issue
  • Structure Your Presentation Like a Story

    Communication Digital Article
    • Nancy Duarte
    To win people over, create tension between the status quo and a better way.
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    • October 31, 2012
  • Using Persuasion to Spur Lasting Organizational Change

    Persuasion Digital Article
    • Robert B. Cialdini
    • Steve Martin
    It’s important to emphasize the agency and involvement of the people it will most affect.
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    • July 26, 2024
  • Persuasion Tactics of Effective Salespeople

    Sales & Marketing Digital Article
    • Steve W Martin
    Without language, you wouldn't be able to share your ideas, display your personality, or express yourself to the world. You couldn't communicate your...
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    • October 13, 2010
  • How to Make a Compelling Pitch

    Communication Digital Article
    • Matt Abrahams
    A simple formula to create a concise, memorable pitch on the spot.
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    • August 14, 2023
  • To Implement Change, You Don't Need to Convince Everyone at Once

    Organizational Development Digital Article
    • Greg Satell
    Rather than trying to convince skeptics from the outset, start with a small group of enthusiastic people.
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    • May 11, 2023
  • Why You Must Rehearse

    Communication Digital Article
    • Nick Morgan
    A few years back, we worked with the CEO of a company on a speech assignment that promised to be both fun and challenging. The CEO had built the company...
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    • June 09, 2011
  • 3 Rhetorical Techniques to Increase Your Impact

    Persuasion Digital Article
    • Jonah Berger
    There’s a reason “your” is in this headline.
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    • March 07, 2023
  • How Google Proved Management Matters

    Leadership & Managing People Video
    • David A. Garvin
    David A. Garvin, professor at Harvard Business School, describes how Google used its own data to persuade skeptics.
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    • November 19, 2013
  • Is Your Pitch as Great as Your Idea?

    Creativity Digital Article
    • Duncan Wardle
    Even the most creative ideas can seem boring if they’re presented in obvious ways.
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    • September 15, 2021
  • Stop Trying to Sound Smart When You're Writing

    Communication Digital Article
    • Liane Davey
    Eliminate fancy-pants words.
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    • October 05, 2016
  • Six Principles of Successful Persuasion

    Leadership & Managing People Case Study
    • Nitin Nohria
    • Brooke Harrington
    8.95
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    Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.
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    • August 24, 1993
  • Get Your Venture Backed with Persuasive Data Viz: An HBR Collection for Building the Perfect Pitch Deck

    Communication Book
    • Scott Berinato
    • Evan Baehr
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    Communicating your idea in a clear, compelling, and persuasive manner is critical when trying to launch a new venture. This Harvard Business Review collection...
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    • January 22, 2019
  • Good Charts, Updated and Expanded: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

    Communication Book
    • Scott Berinato
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    The ultimate guide to data visualization and information design for business. Making good charts is a must-have skill for managers today. The vast amount...
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    • August 29, 2023
  • The Necessary Art of Persuasion (Harvard Business Review Classics)

    Communication Book
    • Jay Conger
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    In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues...
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    • September 08, 2008
  • Style: the Use of Language to Persuade

    Leadership & Managing People Case Study
    • Brian Leggett
    8.95
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    Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw ¿Style of...
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    • November 07, 2011
  • The Harvard Business Review Good Charts Collection: Tips, Tools, and Exercises for Creating Powerful Data Visualizations

    Communication Book
    • Scott Berinato
    65.00
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    A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz"...
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    • February 19, 2019
  • Origo Commodities: An Agonizing Decision

    Management Case Study
    • Paramjit Lamba
    • Neera Jain
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    Origo Commodities Indian Pvt. Ltd. (Origo) had grown to achieve revenue of US$40 million in just a decade, making it one of the leading players in India's...
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    • March 04, 2023
  • HBR's 10 Must Reads on Communication, Vol. 2 (Paperback + Ebook)

    Communication Special Offer
    • Harvard Business Review
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    Is your message getting through? The right communication tactics can motivate your people--and fuel your business. Get more of the ideas you want, from...
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    • March 23, 2021
  • AW Ltd.: Managing Change

    Organizational Development Case Study
    • Anamika Sinha
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    After a year at AW Ltd., a family-owned Indian pharmaceutical company, a change management agent was disillusioned about her ability to add value to the...
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    • November 15, 2016
  • HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)

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    • October 10, 2023
  • HBR's 10 Must Reads on Communication 2-Volume Collection

    Communication Book
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    If you read nothing else on communicating effectively, read these definitive articles from Harvard Business Review. The best leaders know how to communicate...
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    • April 27, 2021
  • Power and Impact (HBR Emotional Intelligence Series)

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    • Dan Cable
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    • Harrison Monarth
    • Dacher Keltner
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    With formal authority comes power. But few people realize that informal power--the kind that doesn't come with a title--can have just as much impact....
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    • November 12, 2019
  • Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

    Leadership & Managing People Case Study
    • Tsedal Neeley
    • Tom Ryder
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    Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless...
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    • March 15, 2016
  • Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

    Communication Book
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    Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change....
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    • March 28, 2023
  • Effective Business Case Collection

    Communication Special Offer
    • Scott Berinato
    • Nancy Duarte
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    165.00
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    Sharpen the key management skills you need to build a persuasive business case. This four-volume digital collection offers concise, practical tips from...
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    • April 26, 2017
  • The Deliberate Speech Style: Primarily a Question of Identification

    Leadership & Managing People Case Study
    • Brian Leggett
    8.95
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    It was Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was...
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    • February 09, 2017
  • The Canons of Rhetoric

    Communication Case Study
    • Brian Moriarty
    8.95
    View Details
    This technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management...
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    • March 16, 2018
  • Order out of Chaos: Win Every Negotiation, Thrive in Adversity, and Become a World-Class Communicator

    Management Book
    • Scott Walker
    30.00
    View Details
    Learn how to become a world-class communicator and, in doing so, become the best negotiator you can be. As one of the world's most experienced kidnap-for-ransom...
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    • March 26, 2024
  • Principles of Effective Persuasion

    Leadership & Managing People Case Study
    • Herminia Ibarra
    8.95
    View Details
    Summarizes six principles of effective persuasion. A rewritten version of an earlier note.
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    • February 11, 1997
  • Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

    Communication Book
    • Scott Berinato
    35.00
    View Details
    A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For...
    • Save
    • Share
    • May 17, 2016
  • What It Takes to Build Influence at Work

    Leadership Audio
    Whether you’re managing up to your boss or out to your clients, there are proven techniques to help you better understand them and win their respect.
    • Save
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    • May 15, 2024
  • How to Pitch a Brilliant Idea

    Communication Magazine Article
    • Kimberly D Elsbach
    Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths...
    • Save
    • Share
    • Buy Copies
    • From the September 2003 Issue
  • Top Performers Take Off in Year Three

    Succession planning Visual
    • Claudius A. Hildebrand
    • Jason Baumgarten
    • Mahesh Madhavan
    • Save
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    • July 01, 2024
  • Get the Boss to Buy In

    Leadership & Managing People Magazine Article
    • Susan J. Ashford
    • James R. Detert
    For organizations to prosper, managers in the middle ranks must feel empowered to identify and promote the need for change. People at this level gather...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2015 Issue
  • Six Principles of Successful Persuasion

    Leadership & Managing People Case Study
    • Nitin Nohria
    • Brooke Harrington
    8.95
    View Details
    Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.
    • Save
    • Share
    • August 24, 1993
  • Get Your Venture Backed with Persuasive Data Viz: An HBR Collection for Building the Perfect Pitch Deck

    Communication Book
    • Scott Berinato
    • Evan Baehr
    • Evan Loomis
    65.00
    View Details
    Communicating your idea in a clear, compelling, and persuasive manner is critical when trying to launch a new venture. This Harvard Business Review collection...
    • Save
    • Share
    • January 22, 2019
  • Authentic Presentations Take Practice

    Leadership & Managing People Digital Article
    • Nancy Duarte
    Audiences will trust you if you're open, sincere, and comfortable.
    • Save
    • Share
    • Buy Copies
    • November 28, 2012
  • Good Charts, Updated and Expanded: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

    Communication Book
    • Scott Berinato
    35.00
    View Details
    The ultimate guide to data visualization and information design for business. Making good charts is a must-have skill for managers today. The vast amount...
    • Save
    • Share
    • August 29, 2023
  • Malcolm Gladwell’s New Take on Tipping Points

    Psychology Audio
    A conversation with author Malcolm Gladwell updating popular ideas about virality and human behavior.
    • Save
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    • October 10, 2024
  • Data Science and the Art of Persuasion

    Strategy & Execution Magazine Article
    • Scott Berinato
    Despite heavy investments to acquire talented data scientists and take advantage of the analytics boom, many companies have been disappointed in the results....
    • Save
    • Share
    • Buy Copies
    • From the January–February 2019 Issue

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Copyright ©   Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.