Online communities

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising....

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,...

BroadVision develops software that allows Internet-based businesses to gather information about their online customers and deliver customized information...

Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different...

After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's...

This brief note explores the emerging possibilities of virtual reality and its potential as a gaming platform.

In 2004, MySQL was a small, $10 million Scandinavian software company that seriously challenged the big three IT companies, IBM, Microsoft, and Oracle,...

After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the...

TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing...

This case study discusses Magic: the Gathering (Magic), a collectible card game that is owned by Wizards of the Coast (Wizards), a subsidiary of Hasbro....

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations...

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first,...

In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization...

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations...

Scandinavia Translations (Scantran) provides translation services between English and the three Scandinavian languages (Danish, Swedish, and Norwegian),...

With frequent water main breaks, leaking pipes, and lead contamination, the water infrastructure of many countries is in bad shape, and improvements are...

The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews...

TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing...

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires...

This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended...

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising....

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,...

Plus strategies for driving transformative growth in 2023.

When Roblox launched, in 2004, its user base was made up of friends, family members, and about 100 tech enthusiasts recruited via Google ads to serve...

BroadVision develops software that allows Internet-based businesses to gather information about their online customers and deliver customized information...

Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and...

How principles of “design justice” can ensure virtual spaces truly work for everyone.

E-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space.

Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different...

After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's...