Web-based technologies

You may not be interested in cyberwarfare, but cyberwarfare is interested in you.

Here's where to start.

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

Why a dry-cleaning app will never make money.

Abuse. And it's not only a problem for Twitter.

In the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question […]

How does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […]

The internet has changed a lot since the Communications Decency Act was passed in 1996.

Don’t fault us for not getting the torch up in time, Canadians invented insulin not viagra. #van2010 #olympics Joseph Uranowki’s joke entered the flow of Olympic tweets during the opening ceremonies. Just moments before, live broadcasts showed three legs of the Olympic cauldron rising out of the stadium floor, while a fourth conspicuously failed to […]

Though celebrity influencers get lots of attention, they often don't produce sales. When Bocconi University's Maximilian Beichert and colleagues looked...

It can be a powerful tool for learning.

Lessons learned from Oreo on how improvisation, combined with Big Data, can cut through the media clutter.

Technology and trust networks make it possible for small enterprises to have a global footprint.

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Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the […]

Even as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little...

A Q&A with the company’s VP of Engineering.

Dave Balter is the founder and CEO of BzzAgent We haven’t seen the last of Facebook’s hotly debated “Beacon” peer-recommendations application. Hardly. This story is just beginning. Social networks will not be overrun with Facebook refugees searching for a virtual home that better safeguards their privacy. And another network isn’t likely to take over Facebook’s […]

It's more complicated than simply implementing new technologies.

Becoming mobile-friendly engages new kinds of customers — and yields surprising results.