Market research

The best insights often come from seeing the world through someone else's eyes.

As technology becomes more powerful and affordable, your company is only limited by its imagination.

Smartphones make it possible, if you set the right assignments.

Your strategy should be driven by relationship-building - not shiny new tech.

It has become fashionable to issue dire projections of declining prosperity based on demographic aging. But is that really such a problem? There is no doubt that all the countries of the world are getting older, but they are at very different stages of the process. The median age in the United States—with half the […]

This key metric can help you measure customer loyalty.

Even as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little...

Too many products. Too many ads. The daily torrent of data has made customer information systems more important than ever.

A new series of experiments reveals that empathy tends to make marketers more egocentric.

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in...

Companies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater...

They may be harder to resell, but customers are less likely to return them anyway.

Surprised by a gender stereotype? React calmly, directly, and move on.

Despite the enormous time and energy that goes into strategy development, many companies have little to show for their efforts. Indeed, research by the...

When it comes to mining consumers’ views, we’ve only scratched the surface.

Three hacks based on behavioral science.

When the Gallup Organization applied Six Sigma principles to sales and service groups at several companies, it learned how much performance variation exists between seemingly similar work groups. Managing that variability can raise overall performance by orders of magnitude and can create organic growth.

It's about why people buy, not just who they are.

The more networked a market is, the harder it is for an innovation to take hold. Smart innovators learn to orchestrate marketwide change by starting from the endgame they desire.

Three simple ways to improve care for underserved patients.