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High-Tech Touchpoints Are Changing Customer Experience
Sales & Marketing Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
The Truth About Aging Populations
Consumer behavior Magazine ArticleIt has become fashionable to issue dire projections of declining prosperity based on demographic aging. But is that really such a problem? There is no doubt that all the countries of the world are getting older, but they are at very different stages of the process. The median age in the United States—with half the […] -
Are You Ignoring Trends That Could Shake Up Your Business?
Innovation & Entrepreneurship Magazine ArticleVirtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in... -
Make Your Best Customers Even Better
Sales & Marketing Magazine ArticleCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater... -
Why You Should Allow Returns on Customized Products
Operations and supply chain management Digital ArticleThey may be harder to resell, but customers are less likely to return them anyway. -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Upgrade Your Pricing Strategy to Match Consumer Behavior
Sales & Marketing Digital ArticleThree hacks based on behavioral science. -
Psychographics Are Just as Important for Marketers as Demographics
Sales & Marketing Digital ArticleIt's about why people buy, not just who they are. -
Why More Hospitals Should Prioritize Cultural Competency
Organizational Development Digital ArticleThree simple ways to improve care for underserved patients. -
Creating a Customer-Centric Business
Strategy & Execution VideoRanjay Gulati, Harvard Business School professor, on how to deliver what customers really want. -
How Pinterest Puts People in Stores
Sales & Marketing Magazine Article"Showrooming"--a phenomenon whereby shoppers visit stores to examine merchandise in person before buying the items online--is viewed as a huge threat... -
Research: How You Feel About Individualism Is Influenced by Your Social Class
Consumer behavior Digital ArticleAnd it can affect your performance at work. -
Global Team Leaders Must Deliberately Create "Moments"
Leadership & Managing People Digital ArticleGlobal teams face the challenge of having to operate with limited face-to-face contact and across vast distances, time zones, language backgrounds, and... -
E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship
Social media Digital ArticleTurn the emotional relationships your company has with its followers into revenue. -
Labels Like “Millennial” and “Boomer” Are Obsolete
Consumer behavior Digital ArticleWe have better ways of understanding consumers. -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Segmentación de mercado Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. -
Needed: Experienced Workers
Developing employees Magazine ArticleIn recent years, 20-somethings with business plans and VCs’ checks have gotten all the attention. It’s time to shift the focus to a forgotten generation of older workers.
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BMWFilms
Sales & Marketing Case Study11.95View Details Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign... -
Marketing James Patterson
Sales & Marketing Case Study11.95View Details Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses... -
StockX: The Stock Market of Things (Abridged)
Technology & Operations Case Study11.95View Details Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition... -
Harris Seafoods, Inc.
Finance & Accounting Case Study11.95View Details Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash... -
Introducing ... The XFL!
Sales & Marketing Case Study11.95View Details When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program... -
H.E. Butt Grocery Co.: A Leader in ECR Implementation (A) (Abridged)
Technology & Operations Case Study11.95View Details Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S.... -
Johnson & Johnson: The Tylenol Tragedy
Sales & Marketing Case Study11.95View Details In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts... -
JWT China: Advertising for the New Chinese Consumer
Sales & Marketing Case Study11.95View Details This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications... -
The Magic of Marks & Spencer Food
Sales & Marketing Case Study11.95View Details -
Chadwick, Inc.: The Balanced Scorecard (Abridged)
Finance & Accounting Case Study11.95View Details The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten... -
Marketing Reading: Consumer Behavior and the Buying Process
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?
Sales & Marketing Case Study11.95View Details This case has stimulated some of the most engaged discussions in my 25 years of case teaching. Students will embrace opposing sides in debating how much... -
Reed Supermarkets: A New Wave of Competitors
Sales & Marketing Case Study8.95View Details Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits... -
Chain Saw Industry in 1974
Strategy & Execution Case Study11.95View Details Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant... -
The Power of Persuasion: An Exercise in Creating Persuasive Advertising
Sales & Marketing Case Study11.95View Details Do subliminal cues have an effect on behavior? This question is at the heart of many debates in advertising. In this exercise, students can determine,... -
Consumer Behavior Exercise (A)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides... -
Consumer Behavior Exercise (D)
Sales & Marketing Case Study8.95View Details Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences.... -
Selling Sketches - The Case of Artistically Yours (A)
Sales & Marketing Case Study11.95View Details Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch... -
Golden Light: Finding the Sweet Spot in the Premium Sweet Spreads Sector
Management Case Study11.95View Details Sheng Sheng F&B Industries Pte Ltd (SSFB) was set up in 1985 as a wholesaler. Based in Singapore, it produced and distributed food and beverage products....
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High-Tech Touchpoints Are Changing Customer Experience
Sales & Marketing Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
The Truth About Aging Populations
Consumer behavior Magazine ArticleIt has become fashionable to issue dire projections of declining prosperity based on demographic aging. But is that really such a problem? There is no doubt that all the countries of the world are getting older, but they are at very different stages of the process. The median age in the United States—with half the […] -
BMWFilms
Sales & Marketing Case Study11.95View Details Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign... -
Marketing James Patterson
Sales & Marketing Case Study11.95View Details Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses... -
Why the White Working Class Voted for Trump
Consumer behavior AudioJoan C. Williams, distinguished professor and director of the Center for WorkLife Law at UC Hastings, discusses the white working class voters who helped elect Republican Donald Trump as U.S. President, and why Democrat Hillary Clinton did not connect with them. -
StockX: The Stock Market of Things (Abridged)
Technology & Operations Case Study11.95View Details Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition... -
Harris Seafoods, Inc.
Finance & Accounting Case Study11.95View Details Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash... -
Are You Ignoring Trends That Could Shake Up Your Business?
Innovation & Entrepreneurship Magazine ArticleVirtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in... -
Make Your Best Customers Even Better
Sales & Marketing Magazine ArticleCompanies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater...
