Market segmentation

Is interactivity the greatest marketing opportunity of all time? Or does it represent 101 ways to lose money? If it is an opportunity, how will it manifest...

This interview offers a deeper look inside Dell's highly publicized success and offers managers a model of how traditional relationships in a value chain...

For one, they're not flexible enough.

An eight-part framework for leaders.

It's time for diversity initiatives that can handle both race and gender.

Chief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing...

A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers.

A framework to understand how your company's actions are perceived.

You wouldn't market to Prince Charles and Ozzy Osbourne the same way, right?

This fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies...

Those who've spoken out have largely focused on values, not reform.

Manufacturers of packaged goods no longer can entice consumers through traditional "pull" marketing techniques - huge TV and other advertising campaigns...

Every company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to...

Savvy advertisers are keeping pace with a changing customer landscape.

"We've got another lawsuit," my friend and client Lana* told me over the phone. "Really?" I was honestly surprised. "What about all that diversity training...

When Roger Brown and Linda Mason decided to start a child care and early-education company 15 years ago, they knew about the challenges inherent in the...

As a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could...

Finalist pools can reinforce the status quo.

Despite the rising power of developing economies, few corporations from emerging markets have succeeded in establishing brands in the West. The problem...

A roundup of the research on organizational politics, race, and gender.

Outotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value...

Cesar and Marco Esposito and Francisco Caceres, co-founders of the 14-year-old Chilean-based nutritional supplement company All Nutrition/Nutraline, are...

The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities,...

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed...

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of...

Shelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas,...

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its...

This case is designed to illustrate the methods that small-business lenders use to evaluate the creditworthiness of potential commercial borrowers. It...

In early 2020 Walmart Stores, Inc., the world's largest retailer, faced several strategic challenges. The company had just been ranked number one on the...

Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was...

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case...

RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial...

The owner of Physio2U, the largest provider of in-home physical rehabilitation services in Western Canada, was forced to rapidly transition to telehealth...

Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has...

ThinkAlike, a fictitious marketing consulting firm, was asked by TiVo to segment the market for its new digital video recorder (DVR) product. Students...

Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution...

In response to the changes in the European small car market, Ford decided to launch a second small car, the Ford Ka. The Ford Ka has already been developed,...

This case examines the unique challenges faced by ridesharing company Careem as a business operating in the Middle East and North Africa (MENA) region....

This case relates to Shanghai Huanxin Electronic Technology Company (hereinafter "Huanxin"), and discusses the company's decision to launch a new scheme...

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship...

Is interactivity the greatest marketing opportunity of all time? Or does it represent 101 ways to lose money? If it is an opportunity, how will it manifest...

Outotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value...

Cesar and Marco Esposito and Francisco Caceres, co-founders of the 14-year-old Chilean-based nutritional supplement company All Nutrition/Nutraline, are...

The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities,...

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed...

This interview offers a deeper look inside Dell's highly publicized success and offers managers a model of how traditional relationships in a value chain...

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of...

For one, they're not flexible enough.

Shelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas,...

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its...