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What Demographics Forms Say About Inclusivity at Your Company

March 27, 2024
Illustration by Antti Kalevi

Summary.   

For members of minority groups, finding their identity omitted in an organization’s demographics forms can make them question whether their identity is valued and respected by that organization. The seemingly mundane choices companies make when designing demographics forms — such as those used in job applications or employee engagement surveys — can have relatively major implications. Decision makers may not recognize these implications, though. In this article, the authors summarize recent research on identity omission in demographics forms and offer two low-cost, low-risk suggestions for how organizations can boost the inclusivity of the demographics forms they use.

Picture yourself filling out a job application online. You arrive at a question asking you to provide some demographic information, like your gender or race. Although several response options are provided, you notice that your own identity group is not included in the list. At this point in the process, how would you feel about this potential employer? Would you expect to feel a sense of belonging if hired?

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