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Life's Work: An Interview with Rick Steves
Sales & Marketing Magazine ArticleRick Steves developed a deep love for travel when he was a teenager and soon realized that he could fashion a career out of teaching others how to plan... -
Forced to Shut Down
Leadership & Managing People Magazine ArticleIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS... -
Using an Algorithm to Figure Out What Luxury Customers Really Want
Analytics and data science Digital ArticleWho knew they care so much about breakfast? -
One Company A/B Tested Hybrid Work. Here's What They Found.
Organizational Development Digital ArticleThe six-month experiment reversed managers' opinions on hybrid work - and offers three important lessons. -
Life’s Work: Mario Batali
Entrepreneurship Magazine ArticleMario Batali wanted to grow up to be a banker in Spain. While studying business management and Spanish theater in college, he worked at a New Jersey restaurant called Stuff Yer Face and “fell addicted to the adrenal rush that happens during a dinner service.” He went on to become one of America’s most successful […] -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
How Many People Really Combine Work Trips with Vacation?
Managing yourself Digital ArticleThe average worker takes 1.5 “bleisure” trips a year. -
When Stability Breeds Instability
Personal productivity Magazine ArticleIt seems to be a natural law that strength creates vulnerability. When an asteroid smacked the earth 65 million years ago, it was little rodents, not T. rex, that survived; and certainly the notion is woven through the events of September 11. Today, everyone knows that social capital—the relationships that bind communities—makes organizations strong. Well, […] -
When to Let Them Duke It Out
Government Magazine ArticleWhen a top management team gets argumentative or political, it is tempting for the CEO or other executives to cut off debate by simply making the decision. Sometimes, stopping the discussion short is necessary. But when the source of the conflict is mistrust among group members, a unilateral decision can be a costly mistake. We […] -
How to Avoid Frustrating Business Travel Mishaps
Leadership & Managing People Digital ArticleA concise guide. -
Blockchain Will Transform Customer Loyalty Programs
Sales & Marketing Digital ArticleTravel companies will see the biggest changes. -
How the Best Restaurants in the World Balance Innovation and Consistency
Innovation Digital ArticleIt’s all about process. -
Innovation Versus Complexity:Â What Is Too Much of a Good Thing?
Finance and investing Magazine ArticleTo get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits. -
Priceline’s CEO on Creating an In-House Multilingual Customer Service Operation
International business Magazine ArticleAnswering customers’ calls in 42 languages, usually 24 hours a day, creates logistical and talent management challenges. But The Priceline Group’s Booking.com brand finds that the payoff is worth it. -
The Hazards of Hounding
Motivating people Magazine ArticleCompanies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […] -
A Stake in the Business
Organizational restructuring Magazine ArticleWhen I and three friends open-ed the first Outback Steakhouse in March 1988, in Tampa, Florida, we hoped it would be successful enough to spawn a few more nearby, and perhaps some other kinds of restaurants as well. Since then, our chain of Australia-themed restaurants has grown—to some 900 locations and counting—and we’ve invested in […] -
Everyone Says They Listen to Their Customers—Here’s How to Really Do It
Customer service Digital ArticleLessons from a luxury hotel chain. -
Motivating Through Metrics
Leading teams Magazine ArticleGetting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […] -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
The Corporate Brand: Help or Hindrance?
Brand management Magazine ArticleLilypad Hotels and Resorts may rebrand its boutique properties under the corporate name. Will customers and hotel managers buy in—or simply check out?
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VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Innovation & Entrepreneurship Case Study11.95View Details Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,... -
Rosenbluth International and Biztravel.com
Technology & Operations Case Study11.95View Details Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com... -
Drinkotec: Changing a company, changing a life (A): Daring to change
Management Case Study11.95View Details Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to... -
Inside the Ayangue Community: In search of sustainable tourism
Leadership & Managing People Case Study11.95View Details The Ayangue community is a tourist destination in the municipality of Santa Elena in Ecuador known for its tranquil waters and its proximity to the El... -
Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires
Management Case Study11.95View Details In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18... -
Shopify or Amazon, that is the question
Management Case Study11.95View Details This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S.... -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study11.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
Banyan Tree Group: Sustainability through Shared Value
Management Case Study11.95View Details In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and... -
Chateau de Montana: Applying Data Analytics to Simulate Room Price of a Repositioned Hotel
Management Case Study11.95View Details Nicolas Dupont, the owner of Chateau de Montana, a struggling (and old) boutique hotel in Crans-Montana Ski Resort, Switzerland, wished to renovate and... -
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Sales & Marketing Case Study11.95View Details In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel... -
Wilderness Safaris: Responses to the Covid-19 Crisis
Leadership & Managing People Case Study11.95View Details This case is an epilogue to "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa" (2-321-020), which ends with the emergence of... -
!Xaus Lodge: From White Elephant to the Heart of the Community
Innovation & Entrepreneurship Case Study11.95View Details !Xaus Lodge is a community owned tourism facility in the Kagaladi Transfrontier Park, built to settle post-apartheid claims related to land seizures.... -
Blink Booking
Innovation & Entrepreneurship Case Study11.95View Details Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However,... -
Huanxin: Pivoting to Shared Strollers?
Strategy & Execution Case Study11.95View Details This case relates to Shanghai Huanxin Electronic Technology Company (hereinafter "Huanxin"), and discusses the company's decision to launch a new scheme... -
Mygola.com: Deciding Its Place in the Online Travel Market
Strategy & Execution Case Study11.95View Details In the dynamic online travel industry, the founders of mygola.com (mygola) needed to decide on the company's future growth trajectory. The online travel... -
Thomas Cook Group on the Brink (C): Transformation Year 2 Results
Finance & Accounting Case Study5.00View Details Analyzes the results of the Thomas Cook turnaround plan after the second year under Harriet Green's leadership (November 2014). -
Surf Air Takes Flight
Strategy & Execution Case Study11.95View Details A novel subscription-based airline is around 4 months into its development at a prominent Santa Monica "accelerator." The founding team, largely inexperienced... -
American Express TRS Charge-Card Receivables
Finance & Accounting Case Study11.95View Details American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have... -
Mainland China's Travel Liberalisation and Hong Kong's SMEs in Late 2003
Global Business Case Study11.95View Details From March to May 2003, Hong Kong's tourism industry underwent a serious downturn during the outbreak of SARS in the territory, which caused 1,755 cases...
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VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Innovation & Entrepreneurship Case Study11.95View Details Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,... -
Rosenbluth International and Biztravel.com
Technology & Operations Case Study11.95View Details Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com... -
Drinkotec: Changing a company, changing a life (A): Daring to change
Management Case Study11.95View Details Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to... -
Life's Work: An Interview with Rick Steves
Sales & Marketing Magazine ArticleRick Steves developed a deep love for travel when he was a teenager and soon realized that he could fashion a career out of teaching others how to plan... -
Inside the Ayangue Community: In search of sustainable tourism
Leadership & Managing People Case Study11.95View Details The Ayangue community is a tourist destination in the municipality of Santa Elena in Ecuador known for its tranquil waters and its proximity to the El... -
Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires
Management Case Study11.95View Details In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18... -
Forced to Shut Down
Leadership & Managing People Magazine ArticleIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS... -
Using an Algorithm to Figure Out What Luxury Customers Really Want
Analytics and data science Digital ArticleWho knew they care so much about breakfast? -
Shopify or Amazon, that is the question
Management Case Study11.95View Details This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S....