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Travel and tourism industry

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  • Life's Work: An Interview with Rick Steves

    Sales & Marketing Magazine Article
    • Alison Beard
    Rick Steves developed a deep love for travel when he was a teenager and soon realized that he could fashion a career out of teaching others how to plan...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2025 Issue
  • Forced to Shut Down

    Leadership & Managing People Magazine Article
    • Alison Beard
    In 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS...
    • Save
    • Share
    • Buy Copies
    • From the May 2011 Issue
  • Using an Algorithm to Figure Out What Luxury Customers Really Want

    Analytics and data science Digital Article
    • Ana Brant
    Who knew they care so much about breakfast?
    • Save
    • Share
    • July 18, 2016
  • One Company A/B Tested Hybrid Work. Here's What They Found.

    Organizational Development Digital Article
    • Nicholas Bloom
    • James Liang
    • Ruobing Han
    The six-month experiment reversed managers' opinions on hybrid work - and offers three important lessons.
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    • Buy Copies
    • October 29, 2024
  • Life’s Work: Mario Batali

    Entrepreneurship Magazine Article
    Mario Batali wanted to grow up to be a banker in Spain. While studying business management and Spanish theater in college, he worked at a New Jersey restaurant called Stuff Yer Face and “fell addicted to the adrenal rush that happens during a dinner service.” He went on to become one of America’s most successful […]
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    • From the May 2010 Issue
  • Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness

    Emerging markets Magazine Article
    • Gardiner Morse
    The U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […]
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    • From the May 2005 Issue
  • How Many People Really Combine Work Trips with Vacation?

    Managing yourself Digital Article
    • Ronald Hobson
    • Catalin Ciobanu
    The average worker takes 1.5 “bleisure” trips a year.
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    • September 16, 2016
  • When Stability Breeds Instability

    Personal productivity Magazine Article
    • Gardiner Morse
    It seems to be a natural law that strength creates vulnerability. When an asteroid smacked the earth 65 million years ago, it was little rodents, not T. rex, that survived; and certainly the notion is woven through the events of September 11. Today, everyone knows that social capital—the relationships that bind communities—makes organizations strong. Well, […]
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    • From the December 2005 Issue
  • When to Let Them Duke It Out

    Government Magazine Article
    • Tony Simons
    • Randall S. Peterson
    When a top management team gets argumentative or political, it is tempting for the CEO or other executives to cut off debate by simply making the decision. Sometimes, stopping the discussion short is necessary. But when the source of the conflict is mistrust among group members, a unilateral decision can be a costly mistake. We […]
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    • From the June 2006 Issue
  • How to Avoid Frustrating Business Travel Mishaps

    Leadership & Managing People Digital Article
    • Sarah Green Carmichael
    A concise guide.
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    • November 06, 2015
  • Blockchain Will Transform Customer Loyalty Programs

    Sales & Marketing Digital Article
    • Alex J Hill
    • Dan Kowalewski
    • Jessica McLaughlin
    Travel companies will see the biggest changes.
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    • March 14, 2017
  • How the Best Restaurants in the World Balance Innovation and Consistency

    Innovation Digital Article
    • Daniel Ospina
    It’s all about process.
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    • January 15, 2018
  • Innovation Versus Complexity: What Is Too Much of a Good Thing?

    Finance and investing Magazine Article
    • Mark Gottfredson
    • Keith Aspinall
    To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits.
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    • From the November 2005 Issue
  • Priceline’s CEO on Creating an In-House Multilingual Customer Service Operation

    International business Magazine Article
    • Darren Huston
    Answering customers’ calls in 42 languages, usually 24 hours a day, creates logistical and talent management challenges. But The Priceline Group’s Booking.com brand finds that the payoff is worth it.
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    • From the April 2016 Issue
  • The Hazards of Hounding

    Motivating people Magazine Article
    • Paul M. Dholakia
    Companies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […]
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    • From the October 2005 Issue
  • A Stake in the Business

    Organizational restructuring Magazine Article
    • Chris T. Sullivan
    When I and three friends open-ed the first Outback Steakhouse in March 1988, in Tampa, Florida, we hoped it would be successful enough to spawn a few more nearby, and perhaps some other kinds of restaurants as well. Since then, our chain of Australia-themed restaurants has grown—to some 900 locations and counting—and we’ve invested in […]
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    • From the September 2005 Issue
  • Everyone Says They Listen to Their Customers—Here’s How to Really Do It

    Customer service Digital Article
    • Ana Brant
    Lessons from a luxury hotel chain.
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    • October 28, 2015
  • Motivating Through Metrics

    Leading teams Magazine Article
    • Frederick F. Reichheld
    • Paul Rogers
    Getting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […]
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    • From the September 2005 Issue
  • Capturing Customers’ Spare Change

    Analytics and data science Magazine Article
    • Terri C. Albert
    • Russell S. Winer
    Getting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […]
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    • From the May 2005 Issue
  • The Corporate Brand: Help or Hindrance?

    Brand management Magazine Article
    • Chekitan S. Dev
    Lilypad Hotels and Resorts may rebrand its boutique properties under the corporate name. Will customers and hotel managers buy in—or simply check out?
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    • From the February 2008 Issue
  • VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

    Innovation & Entrepreneurship Case Study
    • Walter Kuemmerle
    • William J. Coughlin
    11.95
    View Details
    Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,...
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    • March 31, 2000
  • Rosenbluth International and Biztravel.com

    Technology & Operations Case Study
    • Roger Hallowell
    11.95
    View Details
    Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com...
    • Save
    • Share
    • March 29, 2000
  • Drinkotec: Changing a company, changing a life (A): Daring to change

    Management Case Study
    • Jim Pulcrano
    • Giancarlo Luchetta Bedin
    • Srinivas Reddy Mamidi
    • Anton Rozhkovskiy
    • Bakel Walden
    11.95
    View Details
    Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to...
    • Save
    • Share
    • July 11, 2023
  • Inside the Ayangue Community: In search of sustainable tourism

    Leadership & Managing People Case Study
    • Jorge Andres Rodriguez
    • Luis Antonio Quezada
    • Sonia Zurita
    11.95
    View Details
    The Ayangue community is a tourist destination in the municipality of Santa Elena in Ecuador known for its tranquil waters and its proximity to the El...
    • Save
    • Share
    • April 19, 2021
  • Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires

    Management Case Study
    • Robert Nash
    • Carmen Cox
    • Colette Southam
    • Devon Black
    11.95
    View Details
    In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18...
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    • Share
    • February 04, 2024
  • Shopify or Amazon, that is the question

    Management Case Study
    • James Henderson
    • Panagiotis Kyratos
    • Amir Nashed
    • Stephanie Schenk
    • Anna Szkudlarek
    11.95
    View Details
    This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making...
    • Save
    • Share
    • April 04, 2022
  • Club Mediterranee

    Sales & Marketing Case Study
    • Scott Ward
    11.95
    View Details
    Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S....
    • Save
    • Share
    • October 01, 1978
  • Ctrip: Scientifically Managing Travel Services

    Leadership & Managing People Case Study
    • David A. Garvin
    • Nancy Hua Dai
    11.95
    View Details
    Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding...
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    • January 06, 2012
  • Banyan Tree Group: Sustainability through Shared Value

    Management Case Study
    • Heli Wang
    • Lipika Bhattacharya
    • Cubie Lau
    11.95
    View Details
    In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and...
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    • October 12, 2023
  • Chateau de Montana: Applying Data Analytics to Simulate Room Price of a Repositioned Hotel

    Management Case Study
    • Prashant Das
    11.95
    View Details
    Nicolas Dupont, the owner of Chateau de Montana, a struggling (and old) boutique hotel in Crans-Montana Ski Resort, Switzerland, wished to renovate and...
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    • February 10, 2022
  • The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

    Sales & Marketing Case Study
    • Jill Avery
    • Chekitan S. Dev
    • Laure Mougeot Stroock
    11.95
    View Details
    In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel...
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    • February 03, 2018
  • Wilderness Safaris: Responses to the Covid-19 Crisis

    Leadership & Managing People Case Study
    • James E. Austin
    • Megan Epler Wood
    • Herman Leonard
    11.95
    View Details
    This case is an epilogue to "Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa" (2-321-020), which ends with the emergence of...
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    • November 03, 2020
  • !Xaus Lodge: From White Elephant to the Heart of the Community

    Innovation & Entrepreneurship Case Study
    • Saifed Mohamad Fakhreddin
    • Stephen J. Mezias
    11.95
    View Details
    !Xaus Lodge is a community owned tourism facility in the Kagaladi Transfrontier Park, built to settle post-apartheid claims related to land seizures....
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    • May 27, 2013
  • Blink Booking

    Innovation & Entrepreneurship Case Study
    • Magnus Thor Torfason
    • Alexis Brownell
    • William R. Kerr
    11.95
    View Details
    Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However,...
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    • December 05, 2012
  • Huanxin: Pivoting to Shared Strollers?

    Strategy & Execution Case Study
    • Dongsheng Zhou
    • Liyang Ruan
    11.95
    View Details
    This case relates to Shanghai Huanxin Electronic Technology Company (hereinafter "Huanxin"), and discusses the company's decision to launch a new scheme...
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    • June 29, 2021
  • Mygola.com: Deciding Its Place in the Online Travel Market

    Strategy & Execution Case Study
    • Supriya Sharma
    • Rajesh Nanarpuzha
    • Pinaki Roy
    11.95
    View Details
    In the dynamic online travel industry, the founders of mygola.com (mygola) needed to decide on the company's future growth trajectory. The online travel...
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    • November 11, 2015
  • Thomas Cook Group on the Brink (C): Transformation Year 2 Results

    Finance & Accounting Case Study
    • Benjamin C. Esty
    5.00
    View Details
    Analyzes the results of the Thomas Cook turnaround plan after the second year under Harriet Green's leadership (November 2014).
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    • May 04, 2015
  • Surf Air Takes Flight

    Strategy & Execution Case Study
    • Jeremy Dann
    • Steven Mednick
    11.95
    View Details
    A novel subscription-based airline is around 4 months into its development at a prominent Santa Monica "accelerator." The founding team, largely inexperienced...
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    • Share
    • July 15, 2014
  • American Express TRS Charge-Card Receivables

    Finance & Accounting Case Study
    • Andre F. Perold
    • Kuljot Singh
    11.95
    View Details
    American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have...
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    • April 20, 1993
  • Mainland China's Travel Liberalisation and Hong Kong's SMEs in Late 2003

    Global Business Case Study
    • Michael J. Enright
    • Vincent Mak
    11.95
    View Details
    From March to May 2003, Hong Kong's tourism industry underwent a serious downturn during the outbreak of SARS in the territory, which caused 1,755 cases...
    • Save
    • Share
    • June 29, 2003
  • VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

    Innovation & Entrepreneurship Case Study
    • Walter Kuemmerle
    • William J. Coughlin
    11.95
    View Details
    Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,...
    • Save
    • Share
    • March 31, 2000
  • Rosenbluth International and Biztravel.com

    Technology & Operations Case Study
    • Roger Hallowell
    11.95
    View Details
    Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com...
    • Save
    • Share
    • March 29, 2000
  • Drinkotec: Changing a company, changing a life (A): Daring to change

    Management Case Study
    • Jim Pulcrano
    • Giancarlo Luchetta Bedin
    • Srinivas Reddy Mamidi
    • Anton Rozhkovskiy
    • Bakel Walden
    11.95
    View Details
    Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to...
    • Save
    • Share
    • July 11, 2023
  • Life's Work: An Interview with Rick Steves

    Sales & Marketing Magazine Article
    • Alison Beard
    Rick Steves developed a deep love for travel when he was a teenager and soon realized that he could fashion a career out of teaching others how to plan...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2025 Issue
  • Inside the Ayangue Community: In search of sustainable tourism

    Leadership & Managing People Case Study
    • Jorge Andres Rodriguez
    • Luis Antonio Quezada
    • Sonia Zurita
    11.95
    View Details
    The Ayangue community is a tourist destination in the municipality of Santa Elena in Ecuador known for its tranquil waters and its proximity to the El...
    • Save
    • Share
    • April 19, 2021
  • Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires

    Management Case Study
    • Robert Nash
    • Carmen Cox
    • Colette Southam
    • Devon Black
    11.95
    View Details
    In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18...
    • Save
    • Share
    • February 04, 2024
  • Forced to Shut Down

    Leadership & Managing People Magazine Article
    • Alison Beard
    In 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS...
    • Save
    • Share
    • Buy Copies
    • From the May 2011 Issue
  • Using an Algorithm to Figure Out What Luxury Customers Really Want

    Analytics and data science Digital Article
    • Ana Brant
    Who knew they care so much about breakfast?
    • Save
    • Share
    • July 18, 2016
  • Shopify or Amazon, that is the question

    Management Case Study
    • James Henderson
    • Panagiotis Kyratos
    • Amir Nashed
    • Stephanie Schenk
    • Anna Szkudlarek
    11.95
    View Details
    This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making...
    • Save
    • Share
    • April 04, 2022
  • Club Mediterranee

    Sales & Marketing Case Study
    • Scott Ward
    11.95
    View Details
    Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S....
    • Save
    • Share
    • October 01, 1978

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Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School
Copyright ©   Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.