-
Manage Your Human Sigma
Performance indicators Magazine ArticleWhen the Gallup Organization applied Six Sigma principles to sales and service groups at several companies, it learned how much performance variation exists between seemingly similar work groups. Managing that variability can raise overall performance by orders of magnitude and can create organic growth. -
The New Rules for Bringing Innovations to Market
Innovation Magazine ArticleThe more networked a market is, the harder it is for an innovation to take hold. Smart innovators learn to orchestrate marketwide change by starting from the endgame they desire. -
The Bandwidth Bomb
Web-based technologies Magazine ArticleThe availability of abundant digital bandwidth will reshape the media and communications industries. Content creation will break apart from content delivery, opening up attractive opportunities for start-ups and posing tough challenges for traditional media giants. -
Championing Change: An Interview with Bell Atlantic’s CEO Raymond Smith
Leadership Magazine ArticleInfusing bureaucracy with entrepreneurial energy starts at the top. -
Reverse Engineering Google’s Innovation Machine
Process management Magazine ArticleEvery piece of the business plays a part, every part is indispensable, every failure breeds success, and every success demands improvement. -
Out of the Blue and into the Black
IT management Magazine ArticleNo one expected the Weather Channel to take the cable industry by storm. But the company’s cofounder proved that not every new venture succeeds in the same way. -
Gilded and Gelded:Â Hard-Won Lessons from the PR Wars
Business communication Magazine ArticleA wounded-but-wiser AT&T veteran recounts how one of the world’s biggest and best-known companies became one of its most battered—and explains how others can avoid that fate. -
How Executives Can Shape Their Company’s Information Systems
Technology and analytics Magazine ArticleA big bank headquartered in New York had to make a decision about its information technology. The bank was expanding its London operations and needed a new computer system there. Technical specialists in London were certain that only one particular vendor could meet the requirements. The information-systems people in New York were equally certain that […] -
The Cable Guys Need to Come up with a Better Argument
Technology and analytics Digital ArticleHas a hands-off regulatory regime really led to more broadband investment? -
Fixing the Pension Fund Mix
Finance & Accounting Magazine ArticleWise allocation of assets across both stocks and bonds can help companies reap higher returns from an asset mix that includes equities without assuming... -
America's Incredible Shrinking Information Sector
Organizational Development Magazine ArticleDespite its reputation as the engine of the modern economy, the information industry shed more jobs in the United States from 2001 to 2011 than any other... -
Innovation Versus Complexity: What Is Too Much of a Good Thing?
Strategy & Execution Magazine ArticleWhat's the number of product or service offerings that would optimize both your revenues and your profits? For most firms, it's considerably lower than... -
Development, Democracy, and the Village Telephone
Economics Magazine ArticleModern telecommunications makes as big a difference to the Third-World poor as literacy or high-yield agriculture. -
Your Loyalty Program Is Betraying You
Sales & Marketing Magazine ArticleEven as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained... -
All Strategy Is Local
Competitive strategy Magazine ArticleTrue competitive advantages are harder to find and maintain than people realize. The odds are best in tightly drawn markets, not big, sprawling ones. -
Wisdom of Deliberate Mistakes
Organizational Development Magazine ArticleBefore the breakup of the Bell System, U.S. telephone companies were permitted by law to ask for security deposits from a small percentage of subscribers.... -
Wisdom of Deliberate Mistakes (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleBefore the breakup of the Bell System, U.S. telephone companies were permitted by law to ask for security deposits from a small percentage of subscribers.... -
What B2B Customers Really Expect
Sales & Marketing Magazine ArticleCompanies aggressively research what customers want. Yet most vendors just don't understand what customers expect of their salespeople. -
Ultimately Accountable Job: Leading Today's Sales Organization
Sales & Marketing Magazine ArticleIn recent years, sales leaders have had to devote considerable time and energy to establishing and maintaining disciplined processes. The thing is, many... -
T-Mobile’s CEO on Winning Market Share by Trash-Talking Rivals
Competitive strategy Magazine ArticleFirst step: Eliminate all the things people hate about the wireless industry.
-
SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Leadership & Managing People Case Study11.95View Details The case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the... -
Erik Peterson (D)
Organizational Development Case Study5.00View Details Implicitly raises the question of what Peterson should do to extricate himself from his difficulties. Should he consider resignation, go directly to the... -
Intel Asia-Pacific: The Catch & Win Campaign
Leadership & Managing People Case Study11.95View Details The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media... -
66Agency: Building an Influencer Marketing Firm
Sales & Marketing Case Study11.95View Details Six years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for... -
Divestiture of Cable & Wireless HKT Ltd.
Finance & Accounting Case Study11.95View Details In late January 2000, Cable & Wireless plc (C&W) and Singapore Telecommunications Ltd. (SingTel) unveiled a proposed merger of equals between Cable &... -
Compensation at Level 3 Communications
Finance & Accounting Case Study11.95View Details Level 3's unique compensation plan rewarded managers for the firm's performance only if the firm's stock price movement exceeded that of the market. This... -
Adelphia Communications Corp.
Finance & Accounting Case Study11.95View Details A bank officer must make a loan application decision for a large but financially troubled cable broadcaster. -
KPN: How to Navigate the Digital Tides
Strategy & Execution Case Study11.95View Details In June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation... -
Erik Peterson (E)
Organizational Development Case Study5.00View Details Presents the final outcome of the events. The William Jurgens case presents a description from the corporation president's point of view of the series... -
Greg Dyke Taking the Helm at the BBC (A)
Leadership & Managing People Case Study11.95View Details This is a teaching case designed to illustrate the challenges facing a senior executive, in this case a CEO (Director-General), as he/she takes over a... -
Lucent Technologies: The Future of the New Ventures Group
Strategy & Execution Case Study11.95View Details Lucent Technologies' New Ventures Group has created innovative ways to commercialize Bell Labs research. The success of this approach now forces the group... -
E.T. Phone Home, Inc.: Forecasting Business Demand
Sales & Marketing Case Study11.95View Details Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and... -
Sprint: La Conexion Familiar (B)
Organizational Development Case Study5.00View Details Supplements the (A) case. -
Bringing Silicon Valley to China: Linktone
Innovation & Entrepreneurship Case Study11.95View Details Linktone was formed in September 1999 to develop text messaging applications and content for the Chinese market. Starting as a division within Intrinsic... -
Dami Technology Co. Ltd.: A Smart Kitchen Ecosystem
Strategy & Execution Case Study11.95View Details In December 2017, during the celebrations of the third anniversary of his company, the founder and president of Dami Technology Co. Ltd. (Dami) reflected... -
Facebook's Free Basics: Free in India?
Global Business Case Study11.95View Details In February 2015, Facebook's Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device... -
Scrums, Sprints, Spikes and Poker: Agility in a Bulgarian Software Company
Strategy & Execution Case Study11.95View Details The case is about a software development company, Telerik, which was based in Sofia, Bulgaria, with offices in the United States, Canada, the United Kingdom,... -
Dumb Ways To Die: Advertising Train Safety (A)
Sales & Marketing Case Study11.95View Details The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget... -
Cherrypicks
Innovation & Entrepreneurship Case Study11.95View Details Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets... -
Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Technology & Operations Case Study11.95View Details It was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as...
-
SK Planet in 2013: A Korean Giant's Big Bet on the U.S. Market
Leadership & Managing People Case Study11.95View Details The case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the... -
Erik Peterson (D)
Organizational Development Case Study5.00View Details Implicitly raises the question of what Peterson should do to extricate himself from his difficulties. Should he consider resignation, go directly to the... -
Intel Asia-Pacific: The Catch & Win Campaign
Leadership & Managing People Case Study11.95View Details The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media... -
66Agency: Building an Influencer Marketing Firm
Sales & Marketing Case Study11.95View Details Six years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for... -
Competing Through Joint Innovation
Global Business Digital ArticleThis is an MIT Sloan Management Review Article. Emerging markets such as China and India have become the growth drivers of corporate research and development... -
Divestiture of Cable & Wireless HKT Ltd.
Finance & Accounting Case Study11.95View Details In late January 2000, Cable & Wireless plc (C&W) and Singapore Telecommunications Ltd. (SingTel) unveiled a proposed merger of equals between Cable &... -
Compensation at Level 3 Communications
Finance & Accounting Case Study11.95View Details Level 3's unique compensation plan rewarded managers for the firm's performance only if the firm's stock price movement exceeded that of the market. This... -
Adelphia Communications Corp.
Finance & Accounting Case Study11.95View Details A bank officer must make a loan application decision for a large but financially troubled cable broadcaster. -
KPN: How to Navigate the Digital Tides
Strategy & Execution Case Study11.95View Details In June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation... -
Erik Peterson (E)
Organizational Development Case Study5.00View Details Presents the final outcome of the events. The William Jurgens case presents a description from the corporation president's point of view of the series...