A study of different decision-making modes suggests which processes work best in different situations.

Should you go all in, or take a more measured approach?

Lessons from a 10-year review of Sony Ericsson’s product development process.

And why Western investors often miss them.

Decentralized companies take twice as long to pull the plug.

First movers and second movers can be just as successful--as long as companies tailor their innovation strategy to their approach.

When it comes to launching new products, should your company be a pioneer or a follower? Product pioneers face more risk, but can reap big rewards. Second-movers are assured more reliable returns, but the longer they wait, the higher the chance that the largest spoils have already gone to other players. Research, however, shows that both approaches can be successful — what matters most is not simply timing but whether a company tailors its innovation strategy to whichever approach it adopts.

What a study of mobile phone makers reveals.

Leadership matters more than the business model.