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Retail and consumer goods

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  • Whole Foods Needs a Holistic Approach on Climate Change

    Sustainable business practices Digital Article
    • Mindy S. Lubber
    Why would a new Ceres report give low scores to Whole Foods, one of the nation’s largest purchasers of renewable energy, for the way it is responding to the challenge of climate change? Precisely for the word that Whole Foods uses to describe itself: “whole.” Many of the company’s actions on climate change are laudable, […]
    • Save
    • Share
    • December 22, 2008
  • Big Beer, A Moral Market, and Innovation

    Competitive strategy Digital Article
    • Barry C. Lynn
    Change may be brewing for the American beer industry, but its current structure serves an important purpose.
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    • December 26, 2012
  • 4 Reasons Retail Jobs Are About to Get Better

    Operations strategy Digital Article
    • Zeynep Ton
    Stores have evolved, so the jobs should too.
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    • September 04, 2015
  • To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

    Analytics and data science Digital Article
    • Rick Braddock
    If they don’t act soon, they may fade into irrelevance.
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    • June 14, 2018
  • Getting the Most from Your R&D in China

    Management Digital Article
    • Max Magni and Yuval Atsmon
    Companies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consumer goods companies have announced plans to pour over $5 billion into R&D in China. The case is compelling. The rationale includes the need to tailor products and develop original ones that […]
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    • Share
    • September 30, 2011
  • The Founder of TOMS on Reimagining the Company's Mission

    Leadership & Managing People Magazine Article
    • Blake Mycoskie
    In the fall of 2012 the author decided he needed to do some soul searching. The start-up he'd founded six years earlier had grown into a global company...
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    • Buy Copies
    • From the January–February 2016 Issue
  • Turning the Supply Chain into a Revenue Chain

    Economics Magazine Article
    • Gérard P. Cachon
    • Martin A. Lariviere
    By sharing rental revenues with movie studios, Blockbuster increased the availability of hit videos, making customers happy and boosting its own profits as well as those of suppliers. This model will work in other industries, too.
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    • From the March 2001 Issue
  • How Target Is Taking Sustainable Products Mainstream

    Organizational Development Digital Article
    • Andrew Winston
    They're even collaborating with Walmart.
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    • Buy Copies
    • August 04, 2015
  • Moving Customers from Pinning to Purchase

    Communication Digital Article
    • Alexandra Samuel
    Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined....
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    • Buy Copies
    • May 11, 2012
  • Manage Your Human Sigma

    Performance indicators Magazine Article
    • John H. Fleming
    • Curt Coffman
    • James Harter
    When the Gallup Organization applied Six Sigma principles to sales and service groups at several companies, it learned how much performance variation exists between seemingly similar work groups. Managing that variability can raise overall performance by orders of magnitude and can create organic growth.
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    • From the July–August 2005 Issue
  • How Parody Inspires Great Design

    Design thinking Digital Article
    • Michael Schrage
    Use caricature to gain a competitive perspective on UX challenges.
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    • February 13, 2013
  • Can We Finally Eradicate Bad Products?

    Marketing Digital Article
    • Jeffrey F. Rayport
    Not long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. An executive there took me on a walk around to see the wonders of this fancy LEED gold-certified tower. The building hovers […]
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    • March 03, 2011
  • Amazon Should Partner with Independent Bookstores

    Competitive strategy Digital Article
    • Sarah Green Carmichael
    I didn’t buy any gifts from Amazon this year. I, whose entire job basically depends on the Internet — including editing HBR Singles like this and this, both sold through Amazon — developed a moral and intellectual aversion to purchasing goods from this Internet stalwart. Here’s what happened. My original plan this holiday shopping season […]
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    • December 27, 2011
  • Luxury Brands Look to China

    Economics Digital Article
    • Kathy Bloomgarden
    With the future of our global economy still uncertain, more and more executives are looking to China, specifically to the Chinese consumer — who just might be able to lift the global economy out of recession. New research from McKinsey & Co. indicates that, by 2015, China will be home to the world’s fourth-largest population […]
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    • September 11, 2009
  • Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

    Sales and marketing Digital Article
    • Ned Calder
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    • Michael Brady
    Three ways to minimize risk.
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    • December 14, 2018
  • 12 Ways to Help Women in Retail Advance into Management

    Diversity and inclusion Research
    • Fay Hanleybrown
    • Elizabeth Hawkins
    • Sandra Medrano
    There is a clear business case for investing in women’s professional development.
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    • February 27, 2019
  • How Unnecessary Paper Packaging Creates the Illusion of Sustainability

    Organizational Development Digital Article
    • Aradhna Krishna
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    • April 21, 2023
  • Why Email Marketing is King

    Business communication Digital Article
    • Arthur Middleton Hughes
    Those who dismiss email marketing are missing its multiplier effect.
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    • August 21, 2012
  • The Chairman of Ryohin Keikaku on Charting Muji’s Global Expansion

    Strategy Magazine Article
    • Masaaki Kanai
    Why the Japanese retailer chose to grow slowly
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    • From the January–February 2018 Issue
  • Sustainability in the Boardroom

    Organizational Development Magazine Article
    • Lynn S. Paine
    More and more companies recognize the importance of corporate responsibility to their long-term success--and yet the matter gets short shrift in most...
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    • From the July–August 2014 Issue
  • Big Boom Beverages: Fight or Flight?

    Innovation & Entrepreneurship Case Study
    • Stephen A. Greyser
    • William Ellet
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    Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy...
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    • May 26, 2020
  • Drinkotec: Changing a company, changing a life (A): Daring to change

    Management Case Study
    • Jim Pulcrano
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    • Srinivas Reddy Mamidi
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    11.95
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  • KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

    Management Case Study
    • George Serafeim
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    The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times...
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  • Kathryn McNeil (B)

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    • Joseph L. Badaracco Jr.
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    Supplements the (A) case.
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  • EMDICO (A)

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  • Shopify or Amazon, that is the question

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  • Jimmy Choo

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    • Anat Keinan
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    Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe...
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    • January 26, 2015
  • Hallstead Jewelers

    Finance & Accounting Case Study
    • William J. Bruns Jr.
    11.95
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    A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven...
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    • March 08, 2007
  • Walmart: A New Era of Growth

    Strategy & Execution Case Study
    • Felix Oberholzer-Gee
    • Stephan Meier
    11.95
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    In early 2020 Walmart Stores, Inc., the world's largest retailer, faced several strategic challenges. The company had just been ranked number one on the...
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    • August 04, 2015
  • Maison Chloé: Driving purposeful transformation for sustainability

    Management Case Study
    • Vanina Farber
    • Stéphane J G Girod
    • Lisa Simone Duke
    11.95
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    At luxury fashion house Maison Chloé, minds were focused on the first collection of new Creative Director, Gabriela Hearst, which was just hitting the...
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    • November 16, 2021
  • Tiffany & Co.--1993

    Finance & Accounting Case Study
    • W. Carl Kester
    • Kendall Backstrand
    11.95
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    The restructuring of Tiffany's retailing agreement with Mitsukoshi Ltd. in 1993 exposed Tiffany to substantial yen/dollar exchange rate volatility that...
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    • December 07, 1994
  • The Magic of Marks & Spencer Food

    Sales & Marketing Case Study
    • David E. Bell
    • Natalie Kindred
    • Damien McLoughlin
    11.95
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    • December 15, 2022
  • Hasbro Games: POX (A)

    Sales & Marketing Case Study
    • David B. Godes
    • Elie Ofek
    11.95
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    Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign,...
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    • December 20, 2004
  • Eastman Kodak Co.

    Sales & Marketing Case Study
    • Robert J. Dolan
    11.95
    View Details
    Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case...
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    • March 02, 1999
  • N12 Technologies: Building an Organization and Building a Business

    Innovation & Entrepreneurship Case Study
    • David A. Garvin
    • Aldo Sesia
    11.95
    View Details
    N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber...
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    • March 23, 2016
  • Top Glaciers Inc.: A New Ice Age? (Part A)

    Management Case Study
    • Luc Belanger-Martin
    • Anne Mesny
    • Marie-Eve Quenneville
    • Annie Guerard
    11.95
    View Details
    Top Glaciers Inc. (TG) is a Montreal-based company that emerged in early 2017 from the merger of four Quebec-based ice cream and sorbet companies - Bilboquet,...
    • Save
    • Share
    • June 13, 2023
  • Apple Inc.

    Management Case Study
    • Frank T. Rothaermel
    • David R. King
    11.95
    View Details
    The case is set in 2023. The protagonist of the case is Tim Cook, Apple's CEO since 2011. CEO Cook worries about how long Apple can sustain its superior...
    • Save
    • Share
    • February 02, 2023
  • Whole Foods Needs a Holistic Approach on Climate Change

    Sustainable business practices Digital Article
    • Mindy S. Lubber
    Why would a new Ceres report give low scores to Whole Foods, one of the nation’s largest purchasers of renewable energy, for the way it is responding to the challenge of climate change? Precisely for the word that Whole Foods uses to describe itself: “whole.” Many of the company’s actions on climate change are laudable, […]
    • Save
    • Share
    • December 22, 2008
  • Big Beer, A Moral Market, and Innovation

    Competitive strategy Digital Article
    • Barry C. Lynn
    Change may be brewing for the American beer industry, but its current structure serves an important purpose.
    • Save
    • Share
    • December 26, 2012
  • Big Boom Beverages: Fight or Flight?

    Innovation & Entrepreneurship Case Study
    • Stephen A. Greyser
    • William Ellet
    8.95
    View Details
    Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy...
    • Save
    • Share
    • May 26, 2020
  • 4 Reasons Retail Jobs Are About to Get Better

    Operations strategy Digital Article
    • Zeynep Ton
    Stores have evolved, so the jobs should too.
    • Save
    • Share
    • September 04, 2015
  • To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It

    Analytics and data science Digital Article
    • Rick Braddock
    If they don’t act soon, they may fade into irrelevance.
    • Save
    • Share
    • June 14, 2018
  • Drinkotec: Changing a company, changing a life (A): Daring to change

    Management Case Study
    • Jim Pulcrano
    • Giancarlo Luchetta Bedin
    • Srinivas Reddy Mamidi
    • Anton Rozhkovskiy
    • Bakel Walden
    11.95
    View Details
    Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to...
    • Save
    • Share
    • July 11, 2023
  • Zalora Philippines: From Growth to Profitability

    Sales & Marketing Case Study
    • Donald Ngwe
    • Thales S. Teixeira
    11.95
    View Details
    In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just...
    • Save
    • Share
    • September 07, 2016
  • Getting the Most from Your R&D in China

    Management Digital Article
    • Max Magni and Yuval Atsmon
    Companies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consumer goods companies have announced plans to pour over $5 billion into R&D in China. The case is compelling. The rationale includes the need to tailor products and develop original ones that […]
    • Save
    • Share
    • September 30, 2011
  • The Founder of TOMS on Reimagining the Company's Mission

    Leadership & Managing People Magazine Article
    • Blake Mycoskie
    In the fall of 2012 the author decided he needed to do some soul searching. The start-up he'd founded six years earlier had grown into a global company...
    • Save
    • Share
    • Buy Copies
    • From the January–February 2016 Issue
  • KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

    Management Case Study
    • George Serafeim
    • Siko Sikochi
    • Namrata Arora
    11.95
    View Details
    The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times...
    • Save
    • Share
    • October 27, 2023

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Harvard Business Publishing: Higher Education Corporate Learning Harvard Business Review Harvard Business School
Copyright ©   Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.