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Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of...
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Singapore's National Council Against Drug Abuse: Bringing Across the Message that "Every High Ends in a Low"
Management Case Study11.95View Details In April 2024, Tan Chong Huat had just taken over as the new Chairman of Singapore's National Council Against Drug Abuse (NCADA), and he had found the... -
Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study11.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
Morocco: Country Image Management and Nation Branding
Management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point...
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Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
Singapore's National Council Against Drug Abuse: Bringing Across the Message that "Every High Ends in a Low"
Management Case Study11.95View Details In April 2024, Tan Chong Huat had just taken over as the new Chairman of Singapore's National Council Against Drug Abuse (NCADA), and he had found the... -
Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study11.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
Morocco: Country Image Management and Nation Branding
Management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
The PR Power of Fessing Up
Management Digital ArticleOrganizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management... -
When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of...
