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What a Study of French Auditors Shows About Homophobia at Work
Leadership & Managing People Digital ArticleMany felt pressure to lie about their personal lives. -
Whole Foods Needs a Holistic Approach on Climate Change
Sustainable business practices Digital ArticleWhy would a new Ceres report give low scores to Whole Foods, one of the nation’s largest purchasers of renewable energy, for the way it is responding to the challenge of climate change? Precisely for the word that Whole Foods uses to describe itself: “whole.” Many of the company’s actions on climate change are laudable, […] -
Big Beer, A Moral Market, and Innovation
Competitive strategy Digital ArticleChange may be brewing for the American beer industry, but its current structure serves an important purpose. -
4 Reasons Retail Jobs Are About to Get Better
Operations strategy Digital ArticleStores have evolved, so the jobs should too. -
To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It
Analytics and data science Digital ArticleIf they don’t act soon, they may fade into irrelevance. -
Life's Work: An Interview with Rick Steves
Sales & Marketing Magazine ArticleRick Steves developed a deep love for travel when he was a teenager and soon realized that he could fashion a career out of teaching others how to plan... -
Getting the Most from Your R&D in China
Management Digital ArticleCompanies intent on wooing the Chinese consumer are ramping up their local research and development efforts. In the past five years, global fast-moving consumer goods companies have announced plans to pour over $5 billion into R&D in China. The case is compelling. The rationale includes the need to tailor products and develop original ones that […] -
Mommy-Track Backlash (HBR Case Study)
Organizational Development Magazine Article"Please don't tell me that I need to have a baby to have this time off." Those words were still ringing in the ears of Jessica Gonon an hour after a tense... -
Forced to Shut Down
Leadership & Managing People Magazine ArticleIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS... -
The Founder of TOMS on Reimagining the Company's Mission
Leadership & Managing People Magazine ArticleIn the fall of 2012 the author decided he needed to do some soul searching. The start-up he'd founded six years earlier had grown into a global company... -
Turning the Supply Chain into a Revenue Chain
Economics Magazine ArticleBy sharing rental revenues with movie studios, Blockbuster increased the availability of hit videos, making customers happy and boosting its own profits as well as those of suppliers. This model will work in other industries, too. -
How Target Is Taking Sustainable Products Mainstream
Organizational Development Digital ArticleThey're even collaborating with Walmart. -
Moving Customers from Pinning to Purchase
Communication Digital ArticlePinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined.... -
Using an Algorithm to Figure Out What Luxury Customers Really Want
Analytics and data science Digital ArticleWho knew they care so much about breakfast? -
Manage Your Human Sigma
Performance indicators Magazine ArticleWhen the Gallup Organization applied Six Sigma principles to sales and service groups at several companies, it learned how much performance variation exists between seemingly similar work groups. Managing that variability can raise overall performance by orders of magnitude and can create organic growth. -
How Parody Inspires Great Design
Design thinking Digital ArticleUse caricature to gain a competitive perspective on UX challenges. -
Can We Finally Eradicate Bad Products?
Marketing Digital ArticleNot long ago, I had the pleasure of visiting the resplendent headquarters of Hearst Corporation, the privately-held media empire that owns Good Housekeeping magazine — and its famous Good Housekeeping Seal of Approval. An executive there took me on a walk around to see the wonders of this fancy LEED gold-certified tower. The building hovers […] -
Amazon Should Partner with Independent Bookstores
Competitive strategy Digital ArticleI didn’t buy any gifts from Amazon this year. I, whose entire job basically depends on the Internet — including editing HBR Singles like this and this, both sold through Amazon — developed a moral and intellectual aversion to purchasing goods from this Internet stalwart. Here’s what happened. My original plan this holiday shopping season […] -
One Company A/B Tested Hybrid Work. Here's What They Found.
Organizational Development Digital ArticleThe six-month experiment reversed managers' opinions on hybrid work - and offers three important lessons. -
Luxury Brands Look to China
Economics Digital ArticleWith the future of our global economy still uncertain, more and more executives are looking to China, specifically to the Chinese consumer — who just might be able to lift the global economy out of recession. New research from McKinsey & Co. indicates that, by 2015, China will be home to the world’s fourth-largest population […]
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VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Innovation & Entrepreneurship Case Study11.95View Details Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,... -
66Agency: Building an Influencer Marketing Firm
Sales & Marketing Case Study11.95View Details Six years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for... -
Big Boom Beverages: Fight or Flight?
Innovation & Entrepreneurship Case Study8.95View Details Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy... -
Rosenbluth International and Biztravel.com
Technology & Operations Case Study11.95View Details Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com... -
Drinkotec: Changing a company, changing a life (A): Daring to change
Management Case Study11.95View Details Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to... -
Astro-Vision FutureTech: Envisioning the Future
Leadership & Managing People Case Study11.95View Details In February 2016, the managing director of Astro-Vision Futuretech Private Limited (Astro-Vision), one of the leading astrology product and service providers... -
Zalora Philippines: From Growth to Profitability
Sales & Marketing Case Study11.95View Details In May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just... -
AquaSafi Purification Systems: Changing the Operating Model
Finance & Accounting Case Study11.95View Details AquaSafi Purification Systems Pvt. Ltd. (AquaSafi) was a social enterprise that aimed to provide clean water to people in the developing world. The organization... -
Jucai Human Resource Development: Empowering through Data
Strategy & Execution Case Study11.95View Details The founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China's human resources service industry over the previous... -
Inside the Ayangue Community: In search of sustainable tourism
Leadership & Managing People Case Study11.95View Details The Ayangue community is a tourist destination in the municipality of Santa Elena in Ecuador known for its tranquil waters and its proximity to the El... -
Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires
Management Case Study11.95View Details In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18... -
KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing
Management Case Study11.95View Details The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times... -
Kathryn McNeil (B)
Leadership & Managing People Case Study5.00View Details Supplements the (A) case. -
EMDICO (A)
Sales & Marketing Case Study11.95View Details The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. -
Competing with Dragons: Amazon in China
Global Business Case Study11.95View Details Amazon entered China in 2004 by acquiring Joyo, a local e-retailer, and rebranding it as Amazon China, implementing the technology and practices that... -
EAZY'S GARAGE - Confidential Instructions for the Counsel of John Eazer, Garage Owner
Strategy & Execution Case Study11.95View Details Two-party negotiation between lawyers for an auto mechanic and a customer over a disputed auto repair bill. Susan Garfield has a billing dispute with... -
Shopify or Amazon, that is the question
Management Case Study11.95View Details This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making... -
Zoots--Financing Growth (A)
Finance & Accounting Case Study11.95View Details Traces the genesis and founding of Zoots, the largest chain of dry cleaning establishments in the U.S. Founded by some of the founders of the very successful... -
Club Mediterranee
Sales & Marketing Case Study11.95View Details Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S.... -
Patagonia: Driving Sustainable Innovation by Embracing Tensions
Leadership & Managing People Case Study11.95View Details This case study examines the tensions that arise when Patagonia simultaneously pursues sustainability and quality objectives embedded within its mission...
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VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Innovation & Entrepreneurship Case Study11.95View Details Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,... -
What a Study of French Auditors Shows About Homophobia at Work
Leadership & Managing People Digital ArticleMany felt pressure to lie about their personal lives. -
Whole Foods Needs a Holistic Approach on Climate Change
Sustainable business practices Digital ArticleWhy would a new Ceres report give low scores to Whole Foods, one of the nation’s largest purchasers of renewable energy, for the way it is responding to the challenge of climate change? Precisely for the word that Whole Foods uses to describe itself: “whole.” Many of the company’s actions on climate change are laudable, […] -
66Agency: Building an Influencer Marketing Firm
Sales & Marketing Case Study11.95View Details Six years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for... -
Big Beer, A Moral Market, and Innovation
Competitive strategy Digital ArticleChange may be brewing for the American beer industry, but its current structure serves an important purpose. -
Big Boom Beverages: Fight or Flight?
Innovation & Entrepreneurship Case Study8.95View Details Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy... -
4 Reasons Retail Jobs Are About to Get Better
Operations strategy Digital ArticleStores have evolved, so the jobs should too. -
To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It
Analytics and data science Digital ArticleIf they don’t act soon, they may fade into irrelevance. -
Rosenbluth International and Biztravel.com
Technology & Operations Case Study11.95View Details Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com... -
Managing the New Tensions of Hybrid Work
Management Digital ArticleAs many employees resist the call to return to the workplace from home offices established during the COVID-19 pandemic, managers worried about losing...