Matt Jastram raised an important question in a post several months ago that I’ve been looking forward to discussing further: “I wonder how to integrate the multiple generations in the workforce with the signature experience of each company? Are companies in an identity crisis trying to strive to make numerous modifications for the up and coming workforce?” (See “Ouch! The Painful Divide between Generation X and the Boomers.”) Matt is referring to an article that Lynda Gratton and I wrote for HBR, “What It Means to Work Here,” on the importance of signature experiences to employee engagement. A signature experience is a visible, distinctive element of an organization’s overall employee experience. It serves as a powerful and constant symbol of the organization’s culture, values, and heritage and, because it is idiosyncratic, is tricky for competitors to imitate.