Business services sector

Online advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves.

A survival guide for the new, privacy-centric iOS 14.5.

Though celebrity influencers get lots of attention, they often don't produce sales. When Bocconi University's Maximilian Beichert and colleagues looked...

Most businesspeople will serve on the board of a nonprofit organization at some point. But the governance of nonprofits can differ dramatically from the governance of businesses. Even the best intentions can prove disastrous when new board members fail to understand that their traditional business experience can carry them only so far.

Digital talent platforms have matured, and many companies are using them to hire skilled gig workers. Now they need to get strategic about it.

Too many products. Too many ads. The daily torrent of data has made customer information systems more important than ever.

A framework for aligning growth strategies and capabilities

Patients are becoming more demanding consumers. But the medical industry isn’t just another business.

Which one should you invest in?

It's about why people buy, not just who they are.

You can’t please everyone.

Traditionally, business viewed the social sector as a dumping ground for spare cash, obsolete equipment, and tired executives. But today smart companies are approaching it as a learning laboratory.

A new survey of more than 300 marketing leaders identified five key trends.

You may have heard of "evidence-based medicine," the notion that medical decisions should be based on clinical research and evidence. What scares me about...

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

Political scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […]

Research reveals the limitations of a "freemium" approach.

Clinton's "basket of deplorables," meet Apple's "PC Guy."

Three operational differences that allow them to make the most of the technology.

The tech industry has a really good grasp of what works and how its products will be used--and that's killing innovation, says the Berkman Center's Jonathan...