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Breakthrough Ideas for 2009

Summary.   

Reprint: R0902A Elizabeth Warren and Amelia Tyagi argue that consumer credit should be made as safe as any other product. Paul Collier and Jean-Louis Warnholz reveal an increasingly investment-friendly climate in sub-Saharan Africa. Amy J.C. Cuddy asserts that warmth and competence are not mutually exclusive. John Sviokla predicts a surge of peer-to-peer lending in the wake of the financial crisis. Noah J. Goldstein demonstrates the power of social pressure in guiding customers’ behavior. Raymond Fisman urges the creation of a global forensic economics lab modeled on Interpol. Paul Saffo warns of a brain drain out of the United States. Janine M. Benyus and Gunter Pauli illustrate the advantages of innovation copied from nature. Peter Schwartz dispels the illusion that global temperatures are actually falling. Nicholas A. Christakis shows that personal influence dissipates beyond three degrees of separation. Michael I. Norton observes that an investment of effort can lead to unduly glorifying its results. Marcelo Suarez-Orozco identifies the migrant millions as untapped brand emissaries to their relatives back home. Ian Bremmer and Juan Pujadas chart the growing influence of state capitalism in four industry sectors. Steve Jurvetson shares a fun way to stimulate the growth of new brain cells. Lew McCreary spotlights the death-defying interior designs of two adventuresome architects who aim to counteract the degenerative effects of physical comfort. Tom Ilube explains the semantic web—a quiet revolution in technology that will radically change the internet. Alex Pentland considers the benefits of combining two distinct kinds of social networking. Thomas H. Davenport and Bala Iyer look at the offshore outsourcing of decision making. Gurdeep Singh Pall and Rita Gunther McGrath contemplate the ramifications of immortalizing business meetings in searchable, high-quality digital video. R. Stanley Williams envisions a central nervous system for the earth.

The List in Brief

 

A version of this article appeared in the February 2009 issue of Harvard Business Review.

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