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    • Hui Yih Chai
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    • Save
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    • Buy Copies
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    • Cara Mazzucco
    11.95
    View Details
    Frustrated by the current system's shortcomings, including failing to provide clients with the teams they needed for increasingly advisory work and affording...
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  • The Hard Side of Change Management

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    • Harold L. Sirkin
    • Perry Keenan
    • Alan Jackson
    Companies must pay as much attention to the hard side of change management as they do to the soft aspects. By rigorously focusing on four critical elements, they can stack the odds in favor of success.
    • Save
    • Share
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  • Defensive Marketing: How a Strong Incumbent Can Protect Its Position

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    • John H. Roberts
    Facing deregulation, the Australian telephone company Telstra developed a marketing strategy that blunted the attack of a potentially powerful new rival.
    • Save
    • Share
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    The age-old desire of infertile couples for children has finally found a way to be satisfied—the brave new world of high-tech childbirth. The industry that has sprung into being challenges our ideas about what markets are and can do.
    • Save
    • Share
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    • Jin Hyun Paik
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