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Summary.
Gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous. Recent research showed that 60% of participants fell victim to artificial intelligence (AI)-automated phishing, which is comparable to the success rates of non-AI-phishing messages created by human experts. Companies need to: 1) understand the asymmetrical capabilities of AI-enhanced phishing, 2) determine the company or division’s phishing threat severity level, and 3) confirm their current phishing awareness routines.Anyone who has worked at a major organization has likely had to do training on how to spot a phishing attack — the deceptive messages that pretend to be from legitimate sources and aim to trick users into giving away personal information or clicking on harmful links. Phishing emails often exploit sensitive timings and play on a sense of urgency, such as urging the user to update a password. But unfortunately for both companies and employees, gen AI tools are rapidly making these emails more advanced, harder to spot, and significantly more dangerous.